Our goal was not only to attract an audience to the brand’s digital platforms and to increase its social media reach, but to develop a recognizable and unified design of the brand’s social media pages. That way it could become a guideline for regional hotel managers.
AZIMUT Hotels – one of the largest hotel operators in Russia
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Our goal was not only to attract an audience to the brand’s digital platforms and to increase its social media reach, but to develop a recognizable and unified design of the brand’s social media pages. That way it could become a guideline for regional hotel managers.
AZIMUT Hotels – one of the largest hotel operators in Russia
Objectives:
1
To increase the user engagement rate of AZIMUT Hotels' official pages on Facebook, Instagram and VK.
2
To increase the rate of organic reach and to maximize the amount of followers on the brand’s social media pages.
3
To review the content strategy: to raise the content quality and to create a unified visualization approach.
4
To develop guidelines for the brand’s regional social media pages, so that the content would become more diverse.
Solutions:
Reconfiguration
A reconfiguration of target-ads (lookalike, socio-demographic, geolocation, hobbies and interests, data parsing of relevant pages).
Guidelines
A development of guides for maintaining the brand’s regional social media pages.
New content formats
Increase user engagement rate by expanding the range of content formats, introducing contests and giveaways, implementing user engagement mechanics using situational posts.
Professional photoshoots and the expansion of the company’s photobank.
Results:

In a 2-year period we revised the content and design of the brand’s social media pages. We formed regional guidelines, conducted training session and also launched multiple contests and giveaways.
43 К
VK, FB, Instagram followers
217 М
VK, FB, Instagram overall reach
2,7 %
Instagram user engagement
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