On the 1st of October, we began work on the project and the number of Instagram subscribers was 75 people, and Facebook had 8. In a month, we were able to significantly increase subscriber growth thanks to quality content and targeted ads. It is a good result if you take into account that the promotion didn’t launch straight away and the budget was rather small (13 198 rubles). In comparison to previous periods there was an increase in reach of Instagram stories. It is related to the number of stories plus the views on stories highlights.