We started working with "Rostelecom" right after its rebranding, at a time when it was essential to adapt content and the design of the company’s official pages on Facebook, Instagram, Twitter, YouTube and Viber to a new corporate style. Subsequently, we had to refine the rules of using new elements in social media branding.
Rostelecom
We started working with "Rostelecom" right after its rebranding, at a time when it was essential to adapt content and the design of the company’s official pages on Facebook, Instagram, Twitter, YouTube and Viber to a new corporate style. Subsequently, we had to refine the rules of using new elements in social media branding.
Rostelecom
Objectives:
1
To tell the audience about the brand’s competitive advantages
2
To inform various groups of the target audience about the wide range of offered plans and services
3
To convey news and special offers to users
4
To involve the target audience in communicating with the brand through social media
Solutions:
We developed multi-format content on social media which includes: 3D, motion-graphics, videos, polls, carousels, long-reads & etc
Development
We expanded the amount of engagement mechanics, including those based on users' activity in Instagram Stories
Mechanics
We increased the number of situational posts and publications based on newsjacking
Situational Posts
We launched several special projects in cooperation with “Rostelecom” partners
Special projects
We established visual specs of the main content formats for social media
Requirements
Solutions:
Development
We developed multi-format content on social media which includes: 3D, motion-graphics, videos, polls, carousels, long-reads & etc
Mechanics
We expanded the amount of engagement mechanics, including those based on users' activity in Instagram Stories
Situational Posts
We increased the number of situational posts and publications based on newsjacking
Special projects
We launched several special projects in cooperation with “Rostelecom” partners
Requirements
We established visual specs of the main content formats for social media
Results:
We introduced the brand’s renewed design to users over a span of 8 months. A revised strategy allowed us to boost reach and user engagement on the company’s social media pages.
We introduced the brand’s renewed design to users over a span of 8 months. A revised strategy allowed us to boost reach and user engagement on the company’s social media pages.
311 К
VK, Fb, Instagram followers
18 M
VK, Fb, Instagram pages total reach
2,8 %
Instagram ER
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SMM-strategy development
Complex social media management
Ad-campaigns
Influencer marketing
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Complex social media management
Ad-campaigns
Influencer marketing
Reputation management
Design
Logo and corporate identity development
Web design
Social media visuals development
Web design
Social media visuals development
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Design for social media
Photo shoots
Design for social media
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