We entrusted Sobaka.ru journalists to choose several non-trivial places in their city and photos of European cities in which sights are similar to places in St. Petersburg. After selecting the photos, we edited them using neural networks to make it harder for users to answer the questions. A 10-question quiz http://www.sobaka.ru/lifestyle/travel/72226
was designed on the Sobaka.ru website in the colors of S7 Airlines.
The special project was also promoted on S7 Airlines social media pages, a post was published and targeted advertising was launched.