With this “Rostelecom” sponsorship project we organized a contest for kids and their parents.

Kids and parents were supposed to record a video of them together in order to win.
Ten kids won an opportunity to enter the pitch together with the footballers of “FC Zenit”.
“Lead a football team onto the field!” project
Objective
To increase recognition of the “Rostelecom” sponsorship project.
Solutions
Announcements
Making announcements about the event on the official “Rostelecom” social media accounts.
Landing page
Making a landing page where participants could upload their videos.
Targeted ads
Launching advertisements targeted at football fan social media groups and football fans.
Overall reach of the contest on VK
>350 K
>30
emotional, captivating and hilarious videos uploaded by participants
10
happy kids
Results
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