We set up a giveaway of a Gibson guitar as a part of a PR campaign in association with the Stingray iConcerts TV channel.
Users were offered the chance to record a video of them performing a cover of their favorite song.
"Best song cover gets a guitar!" project
To increase the recognition of interactive TV and the Wink app.
Making announcements about the event on “Rostelecom” social media pages.
Making a landing page where participants could upload their videos.
Launching social media advertisements targeted at musicians and music lovers.
Overall reach of the contest
fun and exciting videos from participants
We supported the rebranding of Rostelecom on social media, adapted their visual strategy to the new guidelines and launched several successful special projects.
“Watch Game of Thrones on Wink!”
To support the Wink app we organized a giveaway of a Sony PlayStation 4 Pro during the broadcasting of the last“Game of Thrones” season.
“Lead a football team onto the field!”
We organized a contest for children and their parents as a part of “Rostelecom’s” sponsorship package. Ten kids won an opportunity to enter the pitch together with the footballers of FC ”Zenit”.
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Complex social media management
Logo and corporate identity development
Social media visuals development
Creative and production
Design for social media
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