We set up a giveaway of a Gibson guitar as a part of a PR campaign in association with the Stingray iConcerts TV channel.

Users were offered the chance to record a video of them performing a cover of their favorite song.
"Best song cover gets a guitar!" project
To increase the recognition of interactive TV and the Wink app.
Making announcements about the event on “Rostelecom” social media pages.
Landing page
Making a landing page where participants could upload their videos.
Targeted ads
Launching social media advertisements targeted at musicians and music lovers.
Overall reach of the contest
>566 K
fun and exciting videos from participants
musicians won
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SMM-strategy development
Complex social media management
Influencer marketing
Reputation management
Logo and corporate identity development
Web design
Social media visuals development
Creative and production
Video production
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